What We Do For DaniMation Entertainment
We hire individuals with autism, to help us mainly with our animation and illustration projects. Their jobs include story writing, storyboarding, character designing, layout, animation, voice acting, music, and post-production editing.
We use animation production software like Celtx or Final Draft for screenwriting, ToonBoom Storyboard Pro, Soundtrack Pro for voice acting, art software like Adobe Photoshop and Corel Painter for visual designs, ToonBoom Harmony for animation, and Final Cut Pro for Post Production.
ToonBoom Animation is a sponsor for DaniMation Entertainment; they provide animation software when Dani teaches animation to individuals on the autism spectrum.
We usually publish our animation work (usually the festival shorts) on DVDs. Some animation work like commercials and PSAs are published via YouTube.
We do animation promotion material including posters and flyers, printed at Costco.
For Illustration work, including we use Adobe InDesign for book layout, and our publishing retailers are Lulu and CreateSpace.lls as artists, musicians and storytellers.
Dani’s summer camps and national speaking schedule deliver a message of hope and encouragement to others like her that are impacted by autism and also serve to market DaniMation’s services as well as develop a network of like-minded organizations and a recruiting platform for future employees with DaniMation.
Worldwide statistic shows that animation companies earned $122.20 billion in 2010, which had increased to $242.93 billion in 2016, a rapidly growing industry giving DaniMation a large market place in which to grow. These numbers don’t include commercial animation developed by companies to promote their goods and services so the animation opportunity is virtually unlimited. The market for speaking and the animation camps are much smaller and less profitable as these are typically sponsored by non-profits with a mission of education rather than profitability. DaniMation Entertainment is targeting to more than 100 companies and organizations around the United States (and more outside) teaching and speaking opportunities.
Business Development Strategies
DaniMation Entertainment is promoted in Film Festivals, Screening Events, and Autism Events and Conventions. DaniMation is promoted via word of mouth on Social Media, and posts upcoming events.
Dani Bowman has more than 4,500 followers on Facebook, which has been the primary market development tool to date.
Our SWOT Analysis
This company is made to be autism friendly. Despite it’s high earning, the animation industry is small, though it’s easier for people to contact each other.
With increased social awareness about autism, DaniMation’s message and mission resonate with a wide part of the population as nearly everyone knows someone with autism. This awareness and positive message creates additional buzz and opportunities for speaking and teaching, and builds equity in the DaniMation brand. Typically after a speech or animation class, additional public speaking and teaching opportunities pop up via email or social media messages, which serve to further promote the entire DaniMation Mission.
This animation company is an underdog.
DaniMation was a sole proprietorship, which means that it could go easily out of business if not managed well. However, DaniMation is now a Limited Liability Company (LLC).
In order to grow the camps and teaching segments of the business, additional staff will need to be hired and trained in the company’s unique method of teaching. This creates two threats to the business. First is a possible dilution of program quality or the DaniMation brand. Secondly staff may leave, or others may copy the model and create competing businesses.
DaniMation Entertainment’s goal is to grow its mission of being an autism and disability-friendly animation and education company. The company is currently home based and most of the staff contributes on a volunteer or internship basis. While this meets the goal of providing training and opportunity, it does not meet the overall goal of providing employment to those with autism and growing it’s animation production to a whole new level.
More info about Dani Bowman is shown on DaniBowman.com